Think big and start small

Have you ever had an idea that was so perfect, so readily timed, that it was just primed to succeed? But, alas, without heeding voices of caution, a giant overstep caused the concept to plunge?

A dream has better chances of success when your backing includes employees, affiliates, vendors, and, of course, funding. But therein lies a danger. Even though you know the launch of a new concept will include naysayers, one’s confidence and passion may overwhelm your ability to hear the valid points those naysayers may propose. Paying attention to words of restraint can provide the basis for long-term success. Test the concept, learn from early lessons, and you can profit with a better long-run effort.

When launching a new-to-market product or service, it is often best to start on a modest scale. Sponsoring a large conference, for example, means researching whether there's enough interest, or population, in the geographic area where it's held. Or, holding it as a one-day event the first year, versus a three-day extravaganza with food, games, prizes, the whole shebang, could make all the difference in the world. Greater interest in a smaller promotion can often peak further demand.

Giving a dream time to grow is one key to success. Think big, but never underestimate the power of starting small.

Posted by Nichole Chobin | Best Practices, Business, Marketing | Comments 0 |
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