Have you ever had an idea that was so perfect, so readily timed, that it was just primed to succeed? But, alas, without heeding voices of caution, a giant overstep caused the concept to plunge?
Posts by Nichole Chobin
Learn more about NicholeA better bottom line through words
College co-eds are wakened in the night by the new arrival of pre-dawn text messages, and can’t fall back asleep. The brevity of communications is typified by the prevalence of 140-character tweet, emails, and IMs.
Don’t jump to conclusions, reach for the answer
I began pondering her idea that all too often people jump to conclusions before they have the information necessary to make an informed decision. Complexity is part of business, and asking the right question is just as important as having the right answer.
Trademarking—How important is your stuff?
To paraphrase the words of George Carlin, “We all have stuff . . . and our stuff is important!”
The real question is, how important is your business “stuff” to you and your company? When faced with the opportunity to develop, create, or dare to imagine a concept or service that is unique to you and your company, it is crucial to consider application for a trademark.
Litigation and social media
We’ve all heard stories about the surge of employers looking into prospective and current employees on Facebook, MySpace, and other social networking sites. This is starting to create a murky mire in the area of litigation. People involved in law suits are finding that they must be very aware of what they write and post for it can cost them an arm and a leg. Literally!
Turning moving madness into maximized organization—5 keys to success
After five years at our Mount Laurel address in New Jersey, we just completed a move to a location more convenient to NYC and the Princeton Junction train station. It is one of many moves we’ve made in the past 20 years.
