Archive for "SEO"

Spam filters—Making friends out of enemies

You work hard to create emails that inform and engage your customers. You write, design, proofread, edit, and—proofread again. Then press Send. What happens?  Some are bounced, some simply vanish. All that work, and still some email never gets delivered. There are many reasons why an email does not reach an inbox. …

The pros and cons of open source—A .net example

As website developers, we are always reviewing new software. As we do so, we are also assessing how our clients can take advantage of new programs and technologies. Here we discuss how we tailor our recommendations based on the client and the situation.

The continued relevance of email marketing

Despite the great attention to social media, the answer to the question of whether email is still relevant to your marketing arsenal is YES.

Email is a powerful marketing tool used in conjunction with other e-platforms as part of a company’s big-picture marketing strategy. As with all marketing, email marketing requires that you have a detailed understanding of your customers.