Elena Nazzaro

Recent Posts

6 things Weird Al can teach us about business

Whether or not you’re a long-time fan, you can’t help but be impressed when a musician debuts at No. 1 on the Billboard 200 in the fourth decade of his career. This past month, Weird Al Yankovic was everywhere. How the heck did he do it, and what in the world does this have to do with good business practices?

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You gotta be sincere

My mentor and friend, PRI founder Rich Mansfield, liked to talk about the importance of sincerity, and wind it up with song lyrics. “You gotta be sincere,” he’d quote from “Honestly Sincere” from Bye Bye Birdie. “You gotta feel it here,” he’d add, with hand over heart.

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Stand by your best work, for the rest ‘Let It Go’

Unless you’ve been living under a rock for the past year (or don’t have school-aged children in your home) you've heard Frozen’s Oscar-winning ballad “Let it Go.” Did I say ballad? I mean ANTHEM OF POWER.

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Why your brand requires a style guide

Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

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Think you know PowerPoint? Think again—Part II

Part I of our article dealt with the mechanics of how to set up an effective slide. Here we deal with YOU, the presenter.

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Think you know PowerPoint? Think again—Part I

You may be an old hand with PowerPoint. You may be the main person crafting the slides, and you may even be the one who actually has to get up and present. Or maybe you’ve never touched it and it’s sitting in your applications folder, mocking you. Either way, whether you think you know it all or you think you know nothing, think again.

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Lessons from a spelling bee

Our town recently held a spelling bee for all 4th and 5th graders across all the elementary schools. Having three kids who fell right into that range, my 5th grader, who we’ll call S, signed up, so immediately our 4th-grade twins P and A had to get in on it too. Sure! More spelling!

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Get it right the first time, that’s the main thing

Billy Joel knew what he was talking about when he sang:

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