Frank J. Mendelson

Recent Posts

November Inspirations

The PRI team shares the people, actions, inventions, and places that are currently inspiring us.

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Put your house in order: A general contractor for marketing and communications

You have just purchased a lovely fixer-upper of a house. It will need renovation from top to bottom. The project can feel overwhelming, so what do you do? You call a general contractor.

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It can be a polite world after all

I’m polite. All the time? No. For corroboration, ask my present realtor.

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One, two, three . . . what’s your message?

You can stay on message. So can everyone with whom you work. Your message becomes the way people think of you, it’s how they will position you in their minds: Oh yes, that’s the company with a better light bulb.

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Repurposeful content strategy

Writing content for your company is resource intensive. The costs of writing, editing, fact-checking, and then reviewing for SEO are amortized when you take that same content and make it available through a variety of outlets to reach different audiences via social media and more.

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Let’s get engaged and live in the Gmail inbox

You want your emails to be read, and not hidden in the spam folder. Technical reasons explain why and how an email lands in spam, but, let’s keep it brief. John F. Kennedy’s speech writers were charged to write with short words and phrases, with simplicity and clarity the goal. So, we’ll try to follow in their footsteps.

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Chewing broken bottles and effective communication

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The discipline of listen

There is nothing so annoying as to have two people talking when you're busy interrupting.
– Mark Twain

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