The PRI team shares the people, actions, inventions, and places that are currently inspiring us.
You have just purchased a lovely fixer-upper of a house. It will need renovation from top to bottom. The project can feel overwhelming, so what do you do? You call a general contractor.
I’m polite. All the time? No. For corroboration, ask my present realtor.
You can stay on message. So can everyone with whom you work. Your message becomes the way people think of you, it’s how they will position you in their minds: Oh yes, that’s the company with a better light bulb.
Writing content for your company is resource intensive. The costs of writing, editing, fact-checking, and then reviewing for SEO are amortized when you take that same content and make it available through a variety of outlets to reach different audiences via social media and more.
You want your emails to be read, and not hidden in the spam folder. Technical reasons explain why and how an email lands in spam, but, let’s keep it brief. John F. Kennedy’s speech writers were charged to write with short words and phrases, with simplicity and clarity the goal. So, we’ll try to follow in their footsteps.