Nichole Chobin

Recent Posts

Give your ALL: Client courtesy before a holiday

For any company, especially those that take pride in providing the utmost in client services, it is essential to extend the simple courtesies one would expect for themselves.

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New-age marketing: A strategy for success

How can businesses thrive in the new-age era of online strategies, marketing, email blasts, and communication from all directions? Whether you are a small or large business, finding the right company to assist you is crucial. It is important to reach your target audience and showcase your company’s specific talent.

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Think big and start small

Have you ever had an idea that was so perfect, so readily timed, that it was just primed to succeed? But, alas, without heeding voices of caution, a giant overstep caused the concept to plunge?

A dream has better chances of success when your backing includes employees, affiliates, vendors, and, of course, funding. But therein lies a danger. Even though you know the launch of a new concept will include naysayers, one’s confidence and passion may overwhelm your ability to hear the valid points those naysayers may propose. Paying attention to words of restraint can provide the basis for long-term success. Test the concept, learn from early lessons, and you can profit with a better long-run effort.

When launching a new-to-market product or service, it is often best to start on a modest scale. Sponsoring a large conference, for example, means researching whether there's enough interest, or population, in the geographic area where it's held. Or, holding it as a one-day event the first year, versus a three-day extravaganza with food, games, prizes, the whole shebang, could make all the difference in the world. Greater interest in a smaller promotion can often peak further demand.

Giving a dream time to grow is one key to success. Think big, but never underestimate the power of starting small.

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A better bottom line through words

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Don’t jump to conclusions, reach for the answer

After reading an interview with Marilee Adams, author of Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work, I began pondering her idea that all too often people jump to conclusions before they have the information necessary to make an informed decision. Complexity is part of business, and asking the right question is just as important as having the right answer.

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Trademarking: How important is your stuff?

To paraphrase the words of George Carlin, “We all have stuff . . . and our stuff is important!”

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Litigation and social media

Recently, an article written by Tyler Tomlinson called “Facebook Users Beware” discussed the emergence of social media in litigation. We've all heard stories about the surge of employers looking into prospective and current employees on Facebook, MySpace, and other social networking sites. This has been going on for quite a while, but is starting to create a murky mire in the area of litigation. Not only are employers exercising this avenue of investigation, but so are litigators and the people who represent them. People involved in litigation are finding that they must be very aware of what they write and post for it can cost them an arm and a leg. Literally!

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Turning moving madness into maximized organization: Five keys to success

After five years at our Mount Laurel address in New Jersey, we just completed a move to a location more convenient to NYC and the Princeton Junction train station. It is one of many moves we’ve made in the past 20 years. Our past experience has been helpful in applying those keys to success that can make the move a much less arduous process than you might imagine.

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