Chewing broken bottles and effective communication


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How to get the most out of the content you already have

Purpose and repurpose. In public speaking, you want to perfect one great presentation, and get in front of as many new audiences as possible. The same can be said of online content. In order to maintain a steady flow of high-value content you can often rework existing content to suit different communication channels, including your website, blogs, and social media.

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Why your brand requires a style guide

Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

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The discipline of listen


There is nothing so annoying as to have two people talking when you're busy interrupting.
– Mark Twain

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May inspirations

Each month we share the things that make our spirits soar. From the first overnight for a lucky few to tens of thousands running in support, and more. Please share yours with us, we’re listening.

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Rinse that response right out of your head: Try I don’t know

Are we afraid to say “I don’t know”? I’d argue that it frees us up to pursue an answer, with the freedom that comes from full transparency. We are on a mission. It may be counterintuitive, but you build trust when you say “I don’t know.” It’s way better than “I think so.”

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TechnoService with a smile

Judging from the outside looking in, the potential of an innovation may be evaluated through one's lived experience. So one might suspect. When I first began to use Dropbox I experienced some relief from the compulsive backing up onto a growing accumulation of disks, and celebrated the ease of use. The model worked well. I readily shared it with my friends. Getting it right can lead to big things.

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Think you know PowerPoint? Think again—Part II

Part I of our article dealt with the mechanics of how to set up an effective slide. Here we deal with YOU, the presenter.

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April inspirations

Each month we share the things that make our spirits soar from the heart to the arts.
Please share yours with us, we’re listening.

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