Put your house in order: A general contractor for marketing and communications

You have just purchased a lovely fixer-upper of a house. It will need renovation from top to bottom. The project can feel overwhelming, so what do you do? You call a general contractor.

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6 things Weird Al can teach us about business

Whether or not you’re a long-time fan, you can’t help but be impressed when a musician debuts at No. 1 on the Billboard 200 in the fourth decade of his career. This past month, Weird Al Yankovic was everywhere. How the heck did he do it, and what in the world does this have to do with good business practices?

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It can be a polite world after all

I’m polite. All the time? No. For corroboration, ask my present realtor.

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One, two, three . . . what’s your message?

You can stay on message. So can everyone with whom you work. Your message becomes the way people think of you, it’s how they will position you in their minds: Oh yes, that’s the company with a better light bulb.

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Sharing your designs with clients: Less is more

It’s easy to want to work tirelessly to provide a client with an overindulgence of options for their design project. It’s even easier to assume that showing many design options will get you to the project finish line faster. Typically, however, the reverse is true. Too many choices can affect your project’s progress and weaken your client relationships.

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Repurposeful content strategy

Writing content for your company is resource intensive. The costs of writing, editing, fact-checking, and then reviewing for SEO are amortized when you take that same content and make it available through a variety of outlets to reach different audiences via social media and more.

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Stand by your best work, for the rest ‘Let It Go’

Unless you’ve been living under a rock for the past year (or don’t have school-aged children in your home) you've heard Frozen’s Oscar-winning ballad “Let it Go.” Did I say ballad? I mean ANTHEM OF POWER.

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Chewing broken bottles and effective communication


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How to get the most out of the content you already have

Purpose and repurpose. In public speaking, you want to perfect one great presentation, and get in front of as many new audiences as possible. The same can be said of online content. In order to maintain a steady flow of high-value content you can often rework existing content to suit different communication channels, including your website, blogs, and social media.

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