“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)read full article
You have just purchased a lovely fixer-upper of a house. It will need renovation from top to bottom. The project can feel overwhelming, so what do you do? You call a general contractor.
Whether or not you’re a long-time fan, you can’t help but be impressed when a musician debuts at No. 1 on the Billboard 200 in the fourth decade of his career. This past month, Weird Al Yankovic was everywhere. How the heck did he do it, and what in the world does this have to do with good business practices?
I’m polite. All the time? No. For corroboration, ask my present realtor.
You can stay on message. So can everyone with whom you work. Your message becomes the way people think of you, it’s how they will position you in their minds: Oh yes, that’s the company with a better light bulb.
It’s easy to want to work tirelessly to provide a client with an overindulgence of options for their design project. It’s even easier to assume that showing many design options will get you to the project finish line faster. Typically, however, the reverse is true. Too many choices can affect your project’s progress and weaken your client relationships.
Writing content for your company is resource intensive. The costs of writing, editing, fact-checking, and then reviewing for SEO are amortized when you take that same content and make it available through a variety of outlets to reach different audiences via social media and more.
Unless you’ve been living under a rock for the past year (or don’t have school-aged children in your home) you've heard Frozen’s Oscar-winning ballad “Let it Go.” Did I say ballad? I mean ANTHEM OF POWER.
You want your emails to be read, and not hidden in the spam folder. Technical reasons explain why and how an email lands in spam, but, let’s keep it brief. John F. Kennedy’s speech writers were charged to write with short words and phrases, with simplicity and clarity the goal. So, we’ll try to follow in their footsteps.