Purpose and repurpose. In public speaking, you want to perfect one great presentation, and get in front of as many new audiences as possible. The same can be said of online content. In order to maintain a steady flow of high-value content you can often rework existing content to suit different communication channels, including your website, blogs, and social media.
There is nothing so annoying as to have two people talking when you're busy interrupting.
– Mark Twain
Are we afraid to say “I don’t know”? I’d argue that it frees us up to pursue an answer, with the freedom that comes from full transparency. We are on a mission. It may be counterintuitive, but you build trust when you say “I don’t know.” It’s way better than “I think so.”
Judging from the outside looking in, the potential of an innovation may be evaluated through one's lived experience. So one might suspect. When I first began to use Dropbox I experienced some relief from the compulsive backing up onto a growing accumulation of disks, and celebrated the ease of use. The model worked well. I readily shared it with my friends. Getting it right can lead to big things.
Part I of our article dealt with the mechanics of how to set up an effective slide. Here we deal with YOU, the presenter.
In writing for marketing and sales, advice from Spanish writer and philosopher Baltasar Gracián holds up after 400 years: “Never exaggerate.” On the subject of superlatives, Gracián said they “offend the truth and cast doubt on your judgment. By exaggerating, you squander your praise and reveal a lack of knowledge and taste.”
A webinar audience is a special challenge. They are at work. Therefore, your presentation must answer the question: How does this benefit me? Otherwise, they will go right back to work. Ideally the slide should illustrate your idea in a word or an image. A slide should be easy to comprehend and command immediate interest; it’s a dramatic way to use content and keep your audience engaged. Otherwise, when each new slide comes into view, the human reaction is to start reading them. The more complex the slide, the greater effort your audience must make, fracturing their attention even more. Your slides will be understood visually, with the bulk of your audience's attention on you, the speaker.
“Decision is a sharp knife that cuts clean and straight; indecision, a dull one that hacks and tears and leaves ragged edges behind it.”
Successful business depends on trust. It begins with decision-makers. Trust extends to your clients, vendors, colleagues, and anyone you serve or have served. The integrity we bring to the decision-making process is not merely your moral compass, but the strength of your commitment to be the best, and make good choices.