“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)read full article
You have just purchased a lovely fixer-upper of a house. It will need renovation from top to bottom. The project can feel overwhelming, so what do you do? You call a general contractor.
It’s easy to want to work tirelessly to provide a client with an overindulgence of options for their design project. It’s even easier to assume that showing many design options will get you to the project finish line faster. Typically, however, the reverse is true. Too many choices can affect your project’s progress and weaken your client relationships.
Unless you’ve been living under a rock for the past year (or don’t have school-aged children in your home) you've heard Frozen’s Oscar-winning ballad “Let it Go.” Did I say ballad? I mean ANTHEM OF POWER.
Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.
Part I of our article dealt with the mechanics of how to set up an effective slide. Here we deal with YOU, the presenter.
You may be an old hand with PowerPoint. You may be the main person crafting the slides, and you may even be the one who actually has to get up and present. Or maybe you’ve never touched it and it’s sitting in your applications folder, mocking you. Either way, whether you think you know it all or you think you know nothing, think again.
A webinar audience is a special challenge. They are at work. Therefore, your presentation must answer the question: How does this benefit me? Otherwise, they will go right back to work. Ideally the slide should illustrate your idea in a word or an image. A slide should be easy to comprehend and command immediate interest; it’s a dramatic way to use content and keep your audience engaged. Otherwise, when each new slide comes into view, the human reaction is to start reading them. The more complex the slide, the greater effort your audience must make, fracturing their attention even more. Your slides will be understood visually, with the bulk of your audience's attention on you, the speaker.
PRI is excited to announce that we received not one, but two MarCom Gold Awards—an award for our website redesign completed for the Share and Care Foundation, and a second gold for the integrated marketing and promotional campaign for Wilshire Advisor Solutions. We’re adding these two new awards to the already long list of MarCom awards we've received since 2009.