ShipmentHQ’s single-page website solution: On trend and on target

ShipmentHQ needed an effective method of walking the visitor through their extraordinary service: delivering refunds to high-volume shippers. Late delivery? Lost boxes? Damaged contents? ShipmentHQ audits a business’s invoices and processes the claims. Next? A check arrives in the mail (and they keep coming)!

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Why voracious readers make better designers

I grew up in a house of Readers, and now I am proud to say I’m helping raise the next generation of Readers. We are the ones who have a well-used library card, who always have a book in hand, and have to keep a slip of paper on the fridge to keep track of them all. We share them, trade them with friends, and in my house, reading under the covers with a book light is greatly encouraged.

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Designer’s roundtable: PRI’s design team weighs in on Yahoo!’s new logo

After 30 days of previewing logos, Yahoo! finally presented their new logo design. PRI’s design team—Elena Nazzaro, Allyson Murphy, Dany Petraska, Rebecca Terranova, and Sara Reffler—weigh in on what they felt worked and what didn’t.

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Be true to your brand: How to choose the right image for the job

Whether you are a graphic designer, a content manager, or on your company’s marketing team, choosing the right image to complement your company’s message is an important job. There’s a reason the old adage insists that “a picture is worth a thousand words.” It is one of the main things your audience will connect with.

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Social media with style: Protect your brand

Readers of The Works! understand that one’s brand identity is, in essence, a promise. “Look at us. Consider these positive attributes every time you think of us.”

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What a handful of Goldfish crackers can teach about estimating time

How good of an estimator are you? Can you size up a project and accurately guesstimate the time and resources it will take to complete? When you see a glass, is it half full of Goldfish crackers or half empty?

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March inspirations

Join us as we “slow down and enjoy the good moments in life.”

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Three ways a good designer can learn from selling Girl Scout cookies

It’s that time of year again—the wonderful time when small uniformed girls* make their way around the neighborhood, ringing doorbells and holding out colorful glossy brochures. Before most of them can say, “Hello, would you like to buy some G—”, the pages are grabbed eagerly from their hands and the recipient yells back into the house, “Hey! How many boxes of Thin Mints** are we getting this year?” while scanning the page for this year’s cookie selection***.

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November inspirations

The folks at PRI share the things each month that capture our attention and imagination. Many of us at PRI live and work at the heart of where Hurricane Sandy hit. We send our thoughts and prayers to all who felt—and continue to feel its impact.

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