Good design = Good design

“Good design is good design” is a phrase I often find myself saying, whether it’s to someone I’m instructing, a prospective client, or in agreement with a coworker. (My other go-to phrase is “Don’t design in a vacuum,” but that’s a post for another day.)

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Put your house in order: A general contractor for marketing and communications

You have just purchased a lovely fixer-upper of a house. It will need renovation from top to bottom. The project can feel overwhelming, so what do you do? You call a general contractor.

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6 things Weird Al can teach us about business

Whether or not you’re a long-time fan, you can’t help but be impressed when a musician debuts at No. 1 on the Billboard 200 in the fourth decade of his career. This past month, Weird Al Yankovic was everywhere. How the heck did he do it, and what in the world does this have to do with good business practices?

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One, two, three . . . what’s your message?

You can stay on message. So can everyone with whom you work. Your message becomes the way people think of you, it’s how they will position you in their minds: Oh yes, that’s the company with a better light bulb.

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Repurposeful content strategy

Writing content for your company is resource intensive. The costs of writing, editing, fact-checking, and then reviewing for SEO are amortized when you take that same content and make it available through a variety of outlets to reach different audiences via social media and more.

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Let’s get engaged and live in the Gmail inbox

You want your emails to be read, and not hidden in the spam folder. Technical reasons explain why and how an email lands in spam, but, let’s keep it brief. John F. Kennedy’s speech writers were charged to write with short words and phrases, with simplicity and clarity the goal. So, we’ll try to follow in their footsteps.

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Chewing broken bottles and effective communication


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Why your brand requires a style guide

Branding and corporate identity. When you can you spot the difference at a glance between an ad from Tiffany’s, featuring the Tiffany-blue box and white satin ribbon; and an ad from Target, whose tagline “Expect more, pay less” underscores the benefit for consumers and the financial return for investors: well, that’s branding.

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Think you know PowerPoint? Think again—Part II

Part I of our article dealt with the mechanics of how to set up an effective slide. Here we deal with YOU, the presenter.

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