6 Reasons to Start Caring About Your Title and Meta Description Tags

Title and meta description tags are one of those things that are set up when a website is first built, and then no one ever thinks about them again. Before I got involved in search engine optimization, I didn’t pay much attention to them either, but now I’m the pain in the you-know-what who makes sure they’re the right number of characters, the right words in the right order, and they tell users—and search engines—what the heck a particular page is all about.

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Dale Carnegie’s first golden rule

Heres a tip to all you bloggers out there who want to be noticed: Write something about Dale Carnegie. The people love him still. The books make loyal friends long after his seemingly sensible sounding home spun advice first took shape in 1912.

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The pros and cons of open source: A dot-net example

Open source software can provide a lower-cost option to incorporating certain features into your website. The costs associated with open source are based on the complexity and quantity of custom programming and coding necessary beyond the basics of the open-source program. Typically, an open-source software program provides a basic shell that programmers worldwide are voluntarily (and continually) coding into a better and better product. From this shell, we can customize the program for each client. One of the best things about an open-source option is its community of support.

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The continued relevance of email marketing

Despite the great attention to social media, the answer to the question of whether email is still relevant to your marketing arsenal is YES.

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