Social media—All together now

Although it may feel like Facebook and Twitter are taking over old-fashioned email, they’re actually not . . . yet. You still need all three and email still leads the pack for most users. However, more and more, who uses what is based on personality types, rather than demographics such as age and income alone. So, rather than trying to decipher where your future customers are coming from, why not start with what you already have and start crossing the lines between email (i.e., subscribers), Facebook, and Twitter?

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